We sell IT stuff and so our experiences of less than computer-literate customers is as wide as most but it baffles me to think that any company can seriously feel the need to treat its customers as totally stupid?
I am fascinated with the daftness of the instruction manual from Doro (a well respected DECT phone manufacturer - whose products we sell) for their latest NeoBio 40/45r telephones.
Its instructions for receiving a phone call begin with:
1. Wait for the handset to ring
Well obviously the phone needs to ring for you to want to answer it.... should we start telling customers to breathe in and out to prevent loss of consciousness too? I am all for guiding customers through the confusion of a new piece of technology but come on let's give our customers some credit! Please.
It's this kind of silliness that leads to many customers claiming they just can't get along with instruction manuals!
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1 comment:
That's a bit like a life-coach telling you to get up in the morning!
I bet the manufacturer of those phones doesn't have a corporate blog or accessible customer service department.
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