Walking along Oxford Street in London's West End you could have been forgiven for thinking it was mid/late August...not only was it fairly empty but any shop with even a vague connection (and some that didn't even seem to have that) were announcing Back to School promotions!
Most schools had not ended for the summer break more than 48hrs earlier....I remember when I was at school that seeing the Back to School signs was always a pre-cursor to the end of the fun, summer day and return to uniform and dark afternoons of the Autumn term....but to start telling kids (and parents) to get ready for school only as they finish just seems, well mean spirited! What happened to a Summer Sale or something - give the kids a break!!
Now I'm all for offers/deals/promotions - call them what you will, but next thing they'll be advertising Christmas in September...oh hold on...they already do don't they?!
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