Rarely do a cause and a supporter go so neatly together as Screwfix and it's support of Everyman's campaign to raise awareness of testicular cancer.
With a very high proportion of male, 20-50 year old buyers - it is perfectly placed to communicate with the demographic most at risk. But the coup is in the marketing...selling t-shirts to raise money is nothing new....but putting the tag "Don't be a Spanner, Check your nuts" is just ace. It is witty, funny and irreverent and the type of statement you can wear and get away with!
Screwfix's goal is to raise £100,000 this summer for the Everyman charity - we wish them every bit of luck...well, we'd be nuts not too wouldn't we?
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